Last Updated: 10 June 2025

Privacy Policy

Hearthline ("we", "us", "our") is committed to handling your personal information with care. This Privacy Policy describes the types of information we collect, how we use it, who we may share it with, and how you can exercise your rights under Thailand's Personal Data Protection Act B.E. 2562 (PDPA) and other applicable data protection frameworks.

If you have questions about this policy, please contact us at [email protected].

1. Who We Are

Hearthline is a Bangkok-based education provider offering structured programmes in family communication and coordination skills. Our registered address is 39 Thonglor Road, Watthana, Bangkok 10110, Thailand. For data-related enquiries, you may reach us at [email protected].

2. What Information We Collect

Information you provide directly

• Name and email address (collected via our enquiry form)
• Phone number (optional, collected via our enquiry form)
• Message content submitted through our contact form
• Any information shared in writing before, during, or after a session

Information collected automatically

• Browser type, device type, and approximate location (via standard web server logs)
• Pages visited and time spent on the site (via analytics cookies, where consent is given)
• Cookie preference records stored in your browser

3. How We Use Your Information

• To respond to your enquiries about our programmes
• To administer your participation in a Hearthline session
• To send you relevant information about sessions or changes to programmes, where you have expressed interest
• To improve the structure and quality of our sessions through anonymised feedback analysis
• To comply with our legal obligations under Thai law

We do not use your personal data for automated decision-making or profiling.

4. Legal Basis for Processing

We process your personal data on the following legal bases:

• Consent — for optional analytics cookies and marketing communications
• Legitimate interest — for responding to enquiries and administering sessions
• Legal obligation — where required by Thai law or applicable regulation

5. Data Retention

We retain personal information collected through our enquiry form for a period of 24 months from the date of last contact, unless a longer period is required by law. Participant records relating to completed sessions are retained for 36 months.

Analytics data (where collected) is retained for 14 months.

6. Sharing Your Information

We do not sell your personal data. We do not share it with third parties for marketing purposes. We may share data with:

• Service providers who support our website operations (web hosting, email delivery) — under data processing agreements
• Regulatory or supervisory authorities where legally required

7. Cookies

We use a small number of cookies to maintain basic site functionality and, where you have given consent, to gather anonymised usage statistics. For full details, please see our Cookie Policy.

8. Your Rights Under the PDPA

As a data subject under Thai law, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data, where we no longer have a lawful basis to retain it
• Object to processing based on legitimate interest
• Withdraw consent at any time, without affecting the lawfulness of prior processing
• Lodge a complaint with the Personal Data Protection Committee (PDPC) of Thailand

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.

9. Data Security

We take appropriate technical and organisational steps to protect personal data from unauthorised access, alteration, disclosure, or deletion. These measures include access controls, encrypted transmission (HTTPS), and limited staff access to personal data on a need-to-know basis.

In the event of a data breach that is likely to result in significant risk to you, we will notify you and the relevant supervisory authority in accordance with applicable legal requirements.

10. Children's Privacy

Our services are intended for adults aged 18 and over. We do not knowingly collect personal data from individuals under 18. If you believe we have received data from a minor, please contact us so we can arrange for its deletion.

11. Third-Party Links

Our website may contain links to external sites. This Privacy Policy applies only to our own site. We are not responsible for the privacy practices of any external site you visit through a link from our pages.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page reflects the most recent revision. Continued use of our site after a change constitutes your acceptance of the updated policy. Where changes are material, we will make reasonable efforts to notify you.

13. Contact Us

For questions about this policy or your personal data, please reach us at:

• Email: [email protected]
• Address: 39 Thonglor Road, Watthana, Bangkok 10110, Thailand
• Phone: +66 91 472 6083